FOR DIRECTORS AND COACHES WHO LEAD PERFORMERS:

In just four weeks, teach your whole coaching team WHAT TO SAY when a performer loses confidence.

One short video a week. A 4 week path to start. Live answers from me twice a month. Spoiler alert: I do the teaching, so your plate stays just as it is.

Join the Confidence Vault

Founders rate closes October 31.

What It Is

The Confidence Vault is confidence coaching for coaches. One short video a week, live Zoom answers 2x monthly, and a private space to share what's working. It renews yearly.

Who It's For

Directors, owners and coaches in dance, gymnastics, cheer, figure skating, theatre, martial arts and athletics.

Teachers, assistant coaches and youth program leaders too. If you lead performers, you're in.


Here's What You Get

  • A 4 week path. Week 1 shows why performers lose confidence. Week 4 gets your team involved so it runs without you.
  • One video a week, 18 minutes or less.
  • Live Zoom office hours with me, twice a month.
  • Tools your coaches use the same day, from calming nerves before a performance to preparing for mistakes in rehearsal.
  • New tools and ideas all year long.
  • A private space with coaches who truly care.

Why This Matters

Every team takes its cue from the person leading it.

When your coaches know what to say, steady spreads through the room in seconds. When they don't, doubt spreads just as fast.

You know your craft. Here are the words. Confidence starts at the top. Always has.

“

With the right words, you can lift a student's commitment and self esteem. A little encouragement goes a long way! Say it once, say it warm, and a performer carries it into the next class, the next stage and the next hard day.

Shawn Byfield

Give Every Coach the Words Before the Next Freeze

One video a week, 18 minutes or less, built for your very next class.

“

My teachers didn't know what to say when performers struggled with confidence. What Shawn gave them wasn't theory. It was something they could walk into class with on Monday. One of them told me it was the first time she ever felt prepared for those moments instead of just hoping she said the right thing.

Tracy, Performance Program Director

Your Part: Say Yes. My Part: Everything Else.

You sign up and add your coaches' emails. One Team seat covers you plus up to 9 coaches. Teachers, the same goes for you.

  • The planning: every lesson is written.
  • The teaching: short weekly videos, watched on your coaches' own time.
  • The questions: I'm live on Zoom twice a month and in the community in between.
  • The follow up: your coaches share what they tried, and I reply.

Your Calendar Stays Put. Your Coaches Get Better.

Add your coaches and I plan, teach and follow up. Your calendar stays exactly as it is.

What Changes in Your Program


Every coach answers the same steady way, from your veteran to the one you hired in August.


A community of directors and coaches in the same season with the same questions. Nobody figures it out alone.


Watch between classes, before a competition or after the kids are in bed.


Be remembered for the words you gave them the one time it mattered most.

So Who's Actually Behind This?

If we've never met before, my name is Shawn Byfield and I'm glad you see value in this. Forty years on stages as a performer and speaker, a choreographer, and a national competition adjudicator, judging and coaching nationwide for over thirty of those years. I'm a confidence coach, a certified public speaker, and a Certified Leadership Coach through Maxwell Leadership.

I believe a strong mindset always starts from the top down! I build performers with stronger self esteem and confidence, on and off the stage. Everything in The Confidence Vault comes from that belief and forty years of real experience.

Before any of this, I spent twenty years running my own studio, leading a staff of nine coaches through the exact confidence problems you're dealing with right now, in real time, not from a textbook. I also spent ten years building and leading sales teams up to twenty seven people, learning first-hand what actually holds a team together when the pressure is real.

Every idea inside The Confidence Vault was tested on a real staff, in a real studio, long before it ever became a system.

Twenty Seconds to Say the Right Thing

 

A performer was ready thirty seconds ago. Now their eyes are somewhere else and their shoulders drop. You're three feet away, and you have about twenty seconds to say something that helps.

Maybe the words came. Maybe they didn't, and you've replayed it since.

Now picture the same moment next season.

The coach standing closest knows the words before they need them. The performer steadies. The room follows. Every coach on your staff gives the same steady answer, on the stage, the mat, the field or the ice.

If This Doesn't Work for Your Team, You Get Me, Not a Refund Policy

Go through it. Put it in front of your team. Try it at a Tuesday night class, try it in the hallway before a competition. If something isn't clicking, hit reply and tell me what happened. Which tool, what your coaches said, where it got stuck.

I read it myself, and I help you find the piece that fits. One email. One real person. One real answer.

Breathe out. Shoulders down. You've got me, and I got you.

QUICK ANSWERS

Everything a Director Asks

How much time does it take?

One video a week, 18 minutes or less. Coaches watch whenever they've got a gap.


What's my part?

Sign up and add your coaches' emails. I do the rest.


How do Team seats work?

One Team seat covers you plus up to 9 coaches. Email me and I'll set it up.


Are the live calls recorded?

Office hours happen live on Zoom twice a month. For privacy they stay unrecorded on purpose, so your coaches ask the real questions.


Does it renew?

Yes, once a year, and your founders rate stays yours for life.

Remember, your part is saying yes. I do the rest.

Two Ways to Get Every Coach the Same Words

FOUNDERS RATE CLOSES OCTOBER 31

Team Founders Rate

CA$1,995 CA$2,595

Per year.

  • You plus up to 9 coaches, one playbook.
  • New tools reach every coach at the same time.
  • Your program keeps running in the room you're not in.

One Playbook for Your Whole Staff

One Team seat covers you plus up to 9 coaches. Email me and I'll set up your whole staff.

FOUNDERS RATE CLOSES OCTOBER 31

Individual Founders Rate

CA$697 CA$897

Per year. That's under CA$2 a day.

  • Every tool in the Vault for one flat price.
  • The words ready before you need them.
  • A community of coaches who get it.
  • New tools added regularly.

Lock In Your Founders Rate for Life

The price you join at is the price you keep. The rate goes up October 31.

Ready for Next Season to Look Different?

It only takes a few performers to hold back a whole team. One comparing herself to everyone around her. One who thinks a single mistake means he's failed. One caught between mixed signals. Starting today, you and your coaches can have the words ready before that moment arrives.

I'd love to see you and your staff inside The Confidence Vault. Join today, lock in your rate for life, and get every coach speaking the same steady language.

See you inside,
Shawn Byfield
Founder, The Confidence Vault

Your Coaches Need the Right Words.

Now They'll Have Them.

P.S. Join the Confidence Vault and your coaches get a 4 week path, a new video every week, live answers from me twice a month and a private community of coaches who care. Your rate locks in for life the moment you join, and the founders rate closes October 31 at 11:55 pm Pacific.


Be the Director Whose Coaches Always Know What to Say

Try it with your team. If it's not clicking, email me and I'll help you myself.


Know a director who wants every coach on staff saying the same steady thing? Send them this page.