Live Training

Confident Performers Start With Coaches Who Know What to Say

A four-week live training program that gives your entire coaching staff the frameworks and tools to build confidence in every performer they work with. Up to 10 coaches trained at once.

For directors and lead coaches of gymnastics clubs, cheer gyms, figure skating programs, dance studios, theatre companies, and athletics teams.

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How I Help You And Your Team

"My teachers didn't know what to say when performers struggled with confidence. What Shawn gave them wasn't theory. It was something they could walk into class with on Monday. One of them told me it was the first time she ever felt prepared for those moments instead of just hoping she said the right thing."
— Tracy, Performance Program Director

What This Actually Means for You

You Stop Being the Emergency Line

Right now, when a coach doesn't know what to say, it eventually lands on you. A parent calls. A performer quietly stops showing up. A coach who felt out of their depth hands in their notice. None of that shows up on a schedule, but it's the part of running a program that actually wears you down.

I Do the Building. You Just Show Up.

I run every session. I build every framework. Four weeks, fully prepared, every time. You bring your staff. I do the rest. This isn't something you have to research, write, or figure out how to teach yourself.

You'll Finally Know What Your Coaches Say When You're Not in the Room

Every coach on your staff learns the exact same language, at the same time. That means less guessing about what happens in a class you weren't there for, and far less that can quietly go sideways behind your back.

Four Weeks. Not Four Months.

Most training either drags on for a semester or disappears the moment it ends. This runs four focused weeks, then I stay with you. A follow-up accountability session two to three weeks later makes sure what your team learned is actually being used, not just remembered fondly.

Your Coaches Won't Feel Called Out. They'll Feel Relieved.

Nobody gets handed a script that says "you've been doing this wrong." They get handed the thing nobody ever taught them, the part of coaching that was always missing from every certification they've ever completed. Coaches walk in curious, not defensive.

You're Trained Right Alongside Them

You're in the room too, learning the same frameworks your team learns. By week four, you're speaking the same language as your own staff, which means you can keep reinforcing it long after the program officially ends.

Something Every Parent Notices, Even If They Never See It Directly

This becomes something you can say out loud to every family who's ever asked what makes your program different. Your coaches are trained for the moment that actually matters most. Most programs in your region can't say that.

This Level of Coaching Doesn't Exist Anywhere Else

Not in person, not online. This isn't a generic leadership course adapted for sports. It's built specifically for performance environments, by someone who's spent decades watching the exact moment it breaks down, and it trains your whole staff together instead of one coach at a time.

Your Program Has a Confidence Gap. It's Been There Longer Than You Think.

A performer nails a skill in practice. Competition day arrives. She freezes. Her coach steps over, says something encouraging, and both of them walk away unsure if it helped.

That moment gets filed under "she was just nervous." But it doesn't go away.

It stacks. One missed correction at a time. One "you've got this" that didn't land. One season where a performer quietly stopped believing in herself and nobody caught it in time.

Coaches are trained to build skills. The confidence side of the job? Nobody ever trained them for that. The certification courses skip it. Their mentors didn't model it. The hiring conversation never asked about it.

Your performers feel the difference either way.

"What coaches have been doing is reactive. What I built is proactive."
— Shawn Byfield, Confidence Coach

This Is What Your Coaching Team Looks Like When Confidence Is Trained on Purpose

Four weeks from now, your coaches walk into every class with something they've never had before: a real, repeatable plan for what to say when a performer breaks down.

Coaches Who Know What to Say

A 15-second framework that builds performers back up after every correction. Performers walk away feeling seen instead of shut down.

A Team That Speaks the Same Language

Shared frameworks, shared vocabulary, a shared standard. Every performer gets the same quality of confidence-building no matter which coach is on the floor.

Performers Who Lead From the Inside

Coaches activate the natural leaders already on their team. Confidence spreads through the group from the inside out.

A Team That Holds When It Counts

Mental performance tools for competitions, auditions, and bad days. Your coaches go in with a plan, not just hope.

A Credential That Means Something

Every coach who finishes all four weeks earns a certificate. A real credential they can display and you can require.


See If This Is Actually The Right Fit.

No pitch marathon. Twenty minutes, your program, your gaps, and an honest answer about whether CPLS fits.

Four Weeks. Four Frameworks. One Coaching Team That Finally Knows What to Say.

Live on Zoom. One hour per session. Fully online. Four consecutive weeks, one session per week.

Week One: The Confidence Foundation

Before your coaches can build confidence in a performer, they need to understand exactly where it breaks down. Week one answers the question your coaches have been asking for years, and changes how they see every performer in the room. Permanently.

Week Two: GPS Feedback

One correction delivered the wrong way can undo weeks of progress. This week your coaches learn a simple, repeatable model that takes 15 seconds and builds confidence even when the feedback is hard to hear. They'll use it starting the following Monday.

Week Three: Mental Performance Tools

The same tools elite athletes use to stay sharp under pressure aren't complicated. They're just not being taught to coaches. That changes in week three. Your coaches walk out with tools they can put in a performer's hands before their next event.

Week Four: The Confidence Cascade

The final session is designed to make your coaching team's job easier for the rest of their careers. When this week works, confidence in your program stops depending on any one coach being in every room. It spreads on its own.

Everything Included in Your Enrolment

One director enrols. Your entire coaching staff gets trained. Total value: over $14,600 CAD.

Four Live Training Sessions

Up to 10 coaches trained together. Value: $10,000

Everyone on your team hears the same frameworks at the same time. No gaps, no inconsistency. Your coaching culture shifts together instead of one person at a time.

Pre-Program Confidence Audit Call

30-minute private call before week one. Value: $500

This isn't generic training. Before anything starts, we look at your specific program, your specific gaps, and what success looks like for your team. You walk into week one already ahead.

Branded Resource Kit

All four frameworks as wall-ready visuals for your facility. Value: $297

Learning fades. Visuals don't. When the frameworks are on your facility wall, your coaches reference them every day, not just during the four weeks. The training stays alive long after the program ends.

12 Months of Replay Access

Every session recorded. Send to new staff any time. Value: $597

Staff turnover is real. New coaches shouldn't have to wait until next September to get trained the right way. The replays mean your whole team gets what they need, whenever they join.

Fifth Accountability Session

Check-in two to three weeks after week four. Value: $500

Most training fades within two weeks. This session is what turns learning into lasting change. Your team shows up knowing they'll be accountable, which means they actually implement.

Two Months of Group Support

Eight sessions with all enrolled directors. Value: $1,200

You're not figuring this out alone. Being in a room with other directors doing the same work is worth more than most people expect. Shared problems get solved faster, and you leave every session with something you can use.

Exclusive Discount on You Came to Slay

A workbook built for performers finding their confidence when it counts most.

Enrolled organizations receive a special discount on bulk copies to put directly in their performers' hands. Your coaches learn how to build confidence. Your performers get the workbook that reinforces it. Discount included with enrolment.

One Private 45-Minute 1:1 Call

Bookable any time during the four weeks. Value: $1000

This is private coaching, not a check-in. Forty-five minutes with someone who knows your program, understands the frameworks your team is learning, and can look at whatever is in front of you right now. A specific performer, a staff dynamic, a confidence issue you can't quite name. This call is yours to use however you need it most.

Your Cohort Community

Six months of direct access to every director enrolled in the cohort. These are the people doing the exact same work in their facilities at the same time you are. When something comes up mid-season, you're not figuring it out alone. You're in a group of people who already know the frameworks and understand the work. Value: $300

Certificates of Completion

A real credential for every coach who finishes. Included.

A certificate creates accountability before the program even starts. Your coaches show up to every session because something real is on the line. And it becomes a hiring tool for the future.

Your Investment

$2,995

Standard Registration Price (CAD)
Trains up to 10 coaches on your staff


$14,600+

Total value of everything included
See the full breakdown above

15

Max Organizations

This cohort caps at 15 organizations total

Ready to Train Your Team?

Enrolment works in two steps. Book a 20-minute call and we talk through your program, your coaching staff, and what you need this season. If it's a fit, a $500 deposit holds your organization's spot, and your balance isn't due until the week before we start.

The Real Cost of Waiting


Price Is What You Pay. Cost Is What You Lose By Waiting.

Anyone can look at $2,995 and ask if they can afford it. That's the wrong question, and it's the one small thinking asks.

The real question is what it's already costing you to not have this. You already know the answer, because you've lived it. A performer who quietly stopped believing in herself mid-season. A coach who felt so out of their depth they walked away. A parent who pulled their kid because nobody knew what to say in the moment that mattered.

None of that showed up on an invoice. It still cost you.


What Staying the Same Actually Costs You

One performer who leaves your program doubting herself instead of growing in it doesn't just cost you this season's tuition. It costs you every season after, every referral she would have brought, every sibling who might have joined.

One coach who quits because nobody trained them for the hardest part of the job costs you the weeks it takes to hire and rebuild trust with a new hire, on top of whatever they were carrying that you'll now need to replace.

One parent who walks away unimpressed doesn't complain to you directly. She mentions it to three other parents at pickup. That's the cost you never see coming, because it doesn't send you an invoice either.

$2,995 has a number attached to it. Everything above doesn't, and that's exactly why it's easier to ignore. It's not smaller. It's just quieter.


Two Guarantees, Because This Actually Has to Work

The We Stay Until It Clicks Guarantee

If any coach on your team hasn't confidently put the frameworks into practice by the follow-up accountability session, I work with that coach directly, one-on-one, until they have. No extra charge. No time limit.

The Same-Answer Guarantee

Ask every coach on your team the same question after the program: what do you say when a performer's confidence breaks? If you don't get the same answer twice, I run one additional group session with your team until you do. Free.

These aren't policies buried in fine print. They're promises I'm making directly to you, right here, because consistency and real implementation are the entire point of this program, not just the pitch for it.

Is This for You?

This Is for You If…

  • You run a performance program and your coaches are great at the technical stuff but freeze up when a performer falls apart emotionally.
  • You've watched one of your coaches say something meant to help, and you could tell from across the room it didn't land.
  • You've lost a performer mid-season. Not to injury, not to another club, but to doubt. And it still bothers you.
  • Your coaches set the tone your performers live inside. You're ready to make that tone intentional.

This Is Not for You If…

  • You're an individual coach looking to grow on your own. Keep an eye out, something for you is coming.
  • You want to send your staff without joining them. Your four weeks aren't optional.
  • You need a fix by next weekend. This takes four weeks to learn and a full season to feel.

Frequently Asked Questions

Is this worth the investment?

At $2,995 for up to 10 coaches, that's under $300 per coach, less than most one-day workshops, for four weeks of live training, replay access, group support, and a certificate. Book a call to talk through your program specifically and see if it's the right fit for your team.

How do I get my coaches to commit four weeks?

When coaches understand this answers the hardest part of their job, they show up. The certificate gives them something real to earn, not just another thing to sit through.

We already talk about confidence. Do we need this?

Ask every coach right now: "If a performer comes to you before a competition, visibly scared, what do you say?" If you get different answers or hesitation, you have the gap CPLS closes. One is instinct. The other is training.

I run a figure skating program. Will this translate?

Yes. The comparison trap looks the same in a skating rink as on a stage. The perfectionism trap runs just as hard in gymnastics, in dance, in cheer... Different equipment. Same performer.

What if one of my coaches misses a session?

Life happens. If a coach misses a week, the recorded replay is available within 24 hours and stays accessible for 12 months. They watch it on their own time, come back caught up, and stay with the group. Missing one session doesn't mean falling behind.

What if my coaches learn it but don't actually use it?

That's exactly what the fifth accountability session and two months of group support are designed to prevent. Most training fades because nothing follows the last day. CPLS builds accountability into the structure: a check-in two to three weeks after week four where your coaches report what they've implemented, followed by eight group sessions with other enrolled directors doing the same work. The frameworks live on your facility wall in front of your coaches every day. Implementation isn't left to chance.

How does enrolment work?

Book a 20-minute call. We talk about your program and whether CPLS actually fits it. If it does, a $500 CAD deposit holds one of the 15 organizational spots, and the balance is due August 30th, one week before the program starts. No deposit is requested on the call itself. You'll get the link after, so there's zero pressure in the conversation.

Who Built This. And Why.

I got bullied in dance when I was a teenager. Not what you expected on a sales page. Stay with me.

I know what it feels like to walk into a rehearsal room with your confidence already gone. I know what it feels like to be struggling and have every adult around you reach for "it will be OK" because they don't know what else to say.

I needed someone who knew what to say. I didn't have that. It took me a few decades to work through what that does to a kid.

Since then, I've spent years adjudicating and MCing competitions across Canada. Thousands of performances. I've watched the same spiral play out in every gym and on every stage. A performer walks off after a rough run. Her coach's best offer is "at least you got out there."

By the time she walks off that stage, the confidence problem already happened. In the warm-up. In the hallway. Weeks earlier. Nobody caught it.

What coaches have been doing is reactive. What I built is proactive.

I'm a Certified Maxwell Leadership Coach, a competition adjudicator, and the author of You Came to Slay. The frameworks inside CPLS aren't from a textbook. They're things I tested on myself first, then on the performers I work with.

I built this because I wished it existed when I was sixteen.

— Shawn Byfield, Confidence Coach

"Most performers fail not because they aim too high and miss. Most performers fail because they aim too low and hit, and sometimes they don't aim at all."
— Shawn Byfield, Confidence Coach

Here's the Thing.

You already know your coaching team needs this.

Ten coaches. $2,995. That's less than $300 per coach to give your entire staff a skill they'll use for the rest of their careers. Most directors have spent more than that sending one person to a weekend workshop that changed nothing. This trains your whole team, at once, and there's a real conversation to be had on that call about what makes sense for your program.

This cohort caps at 15 organizations. Book your call to find out when the next one starts.

If you've read this far, you already know this is for you. The only question is whether you're gonna do something about it today.

Cohort Size

Maximum 15 organizations

Format

Four consecutive weeks, one session each, live on Zoom

Ready to Train Your Team?

Your performers are counting on the adults in the room to know what to do when it matters most.

You can give them that. Not through hope. Not through instinct. Built by someone who's tried this in real time, on the floor and backstage, and seen exactly what works when a performer needs it most.

I'll see you on our call,

— Shawn Byfield, Confidence Coach